CORE LIVE 2026
Create the Life You Know You’re Capable Of
Knowing what you want isn’t the same as knowing how to get yourself there.
CORE Live is three days in the room with Michael Bernoff where you’ll learn to understand what’s been directing your choices, communicate more effectively, and create meaningful change in the areas of your life that matter most.
Early-Bird Enrollment. Save $500 per person.
Have questions? Talk with our team and get the information you need to decide if CORE Live is right for you.
You Don’t Just Learn It. You Practice It.
You’ll participate, be coached, and work through the kinds of decisions and conversations that shape what happens next in your life.
Your Life Can Be Good and Still Leave You Wanting More
You can be grateful for what you have built and still know there are parts of your life that should be better than they are.
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01
You keep making the same promise to yourself, then breaking it.
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02
An important relationship keeps coming back to the same conversation.
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03
You know the decision you need to make, but fear or uncertainty keeps changing your direction.
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You’re doing well professionally, but holding everything together leaves too little energy for the rest of your life.
You’ve read the books. You’ve listened to the podcasts. You probably already know what you’re supposed to do.
So why doesn’t knowing change what you actually do?
The issue isn’t more information. It’s what happens inside you when it’s time to use what you already know.
The Life You Want Is Built From the Inside Out
Before you influence anyone else, you influence yourself.
The questions you ask, the meaning you give your experiences, the words you use when life gets difficult, and the promises you keep all shape what you do next.
- 01The questions you ask
- 02The meaning you give an experience
- 03The language you use when things get difficult
- 04The promises you keep or negotiate against
Inner
Influence
- How confidently you decide
- How clearly you communicate
- What you pursue
- What you accept
“Inner influence is your ability to get yourself to think, communicate, and act in alignment with the life you say you want, especially when fear, uncertainty, or old habits pull you in another direction.”
CORE Live is where you learn to strengthen that influence from the inside out, so what you know you’re capable of starts showing up in the choices you make, the conversations you have, and the life you create.
Three Days Built to Be Experienced, Not Just Watched
CORE Live isn’t three days of taking notes about what you should do differently. You’ll experience the work yourself, practice it with others, watch Michael coach real situations in real time, and apply what you’re learning to your own life.
Group Lunches & Breakout Conversations
Mindset
See what’s been directing your choices, expectations, and sense of what’s possible, especially when you thought you were deciding consciously.
Communication
Change the words you use with yourself and others so important conversations stop producing the same old responses.
Relationships
Communicate what you mean, understand what’s actually being heard, and handle difficult conversations without falling into familiar reactions.
Performance
Close the gap between knowing what you want and consistently doing what it takes to create it.
What Changes When You Have More Influence Over Yourself
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01
See Yourself More Clearly
Recognize what’s actually driving your choices, reactions, and expectations so you can catch yourself before the same thinking creates the same result.
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02
Communicate With Greater Influence
Learn small, precise shifts in language so important conversations land differently with your partner, family, team, clients, and yourself.
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03
Make Fear Useful
Understand what fear is trying to protect so you can use that information without letting it make the decision for you.
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04
Follow Through More Consistently
Close the gap between knowing what you want and doing what you said you’d do, especially when motivation, certainty, or comfort disappears.
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05
Make Decisions With More Certainty
Stop negotiating against what you already know matters and make clearer decisions about what you want, what you’ll accept, and what you do next.
You won’t leave with more information about the person you could become. You’ll leave understanding what’s been getting in the way, what to do differently, and practical tools for creating more of the life you know you’re capable of.
See What Change Looks Like in the Room
No two people walk into CORE Live with the same life, and no two breakthroughs look exactly the same.
Andre’s Story
He Was Doing Pretty Good. He Just Didn’t Know What Was Next.
Andre arrived feeling complacent and moving through life without a clear plan or path. Through the work, he began seeing communication with other people and himself as the foundation for a bigger life.
“I want more in life. I want a lot more... I want to play big.”
Michelle’s Story
She Had Built Her Life Around Everyone Else. Then She Realized She Was Missing From It.
Michelle had poured her energy into her husband and daughter while leaving herself out of the equation. When she stepped back into her own life, she says the relationships she thought were already good improved tenfold.
“When I put me back into the equation... those relationships improved tenfold.”
Genie’s Story
The Change Wasn’t Just Something She Felt. The People Around Her Could See It.
Genie came in believing everything in her life was bad. She says she learned to stop living as a victim, take ownership, and become more grateful. The change was visible to her team, and she later brought seven people with her.
“Stop living the victim life. You could take ownership... and you can still change your future.”
Change Looks Different for Everyone.
For one person, it may change how they communicate with their family. For another, how they lead, sell, make decisions, take care of themselves, or finally follow through on something that matters.
What connects them is realizing they have more influence over what happens next than they thought.
You Are Present in Every Result
Your career, relationships, health, confidence, and goals may look like separate parts of your life.
But you are the person present in every decision, conversation, commitment, and result.
Your life has different areas. There is only one you showing up in all of them.
That’s why changing the way you influence yourself can change far more than one part of your life.
The People in the Room Matter
Who you spend three days with matters almost as much as the work itself.
CORE Live brings together people from different industries, backgrounds, and stages of life who have something important in common: they expect more from themselves and are willing to take responsibility for what happens next.
Group lunches and breakout conversations are built into the experience so you can have real conversations, exchange ideas, and build meaningful relationships with people who understand why you’re there.
Is CORE Live Right for You?
CORE Live is for people who know they’re capable of more and are willing to take responsibility for creating it.
You don’t need to have everything figured out. You do need to be willing to look honestly at what’s working, what isn’t, and what you’re ready to do differently.
CORE Live is for you if:
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You’re doing well in parts of your life, but know other parts aren’t where you want them to be.
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You’re tired of knowing what you should do and still watching yourself fall back into the same choices or conversations.
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You want practical tools you can use long after the energy of the event wears off.
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You’re willing to participate, practice, and be coached rather than sit in the back and simply take notes.
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You’re ready to take greater responsibility for what happens next in your life.
Human Communications Institute
Scottsdale, Arizona
Meet Michael Bernoff
25 Years of Teaching People to Think, Communicate, and Respond Differently
Michael Bernoff has spent 25 years coaching people through the conversations and decisions that shape their lives.
Michael has a unique ability to hear what’s underneath what someone is saying, identify what may be keeping them stuck, and show them a different way forward.
At CORE Live, you won’t just hear Michael teach. You’ll watch that work happen with real people in real time and have three days to apply it to your own life.
Best-Selling Author
Average Sucks
25+
Years Speaking & Coaching
100,000+
Lives Impacted
35
Countries Reached
Invest in What Happens After These Three Days
Three days in Scottsdale. Practical tools and experiences you can continue using long after you leave.
Your Event Credential
Credential Preview
CORE
LIVE
Scottsdale 2026
Full Event Access
October 15-17
Scottsdale, Arizona
Early-Bird Enrollment
Save $500 per person
Your CORE Live Experience Includes
- Three full days of live coaching with Michael Bernoff
- Guided exercises and practical communication techniques
- Opportunities to practice what you’re learning in the room
- Group lunches and facilitated breakout conversations
Have questions? Talk with our team and get the information you need to decide if CORE Live is right for you.
Frequently Asked Questions
When and where is CORE Live 2026?
It is a three-day, live, in-person experience with Michael Bernoff.
Who is CORE Live for?
You may want to communicate better, make clearer decisions, strengthen an important relationship, follow through more consistently, perform at a higher level, or simply understand what has been getting in your way.
You do not need to arrive with everything figured out. You do need to be willing to participate, look honestly at yourself, and apply what you learn.
What happens during the three days?
You will watch Michael work with real people through real decisions, fears, relationships, conversations, and challenges. You will also have opportunities to practice what you are learning so CORE is something you experience, not simply information you hear.
What does my enrollment include?
Your enrollment includes:
- Three full days of live coaching with Michael Bernoff
- Guided exercises and practical communication techniques
- Opportunities to practice what you’re learning in the room
- Group lunches and facilitated breakout conversations
Do I need to have a specific problem I want to work on?
CORE Live gives you the space to look more clearly at the way you think, communicate, make decisions, and respond so you can identify where change could make the greatest difference.
Is CORE Live a seminar where I sit and listen for three days?
Michael teaches and coaches live in the room, and the experience includes guided exercises, communication practice, real conversations, and opportunities to apply what you are learning.
You will learn by listening, but also by watching, experiencing, practicing, and participating.
Can I attend CORE Live by myself?
What happens when I click Get CORE Live Details?
Create What Comes Next
You already know you’re capable of more.
The question is whether you keep waiting for something to change, or become more intentional about changing what happens next.
Three days in Scottsdale to strengthen the way you think, communicate, decide, and follow through when it matters.
October 15-17, 2026 · Scottsdale, Arizona
Have questions? Talk with our team and get the information you need to decide if CORE Live is right for you.